MessyMedia ceases publishing

Today, we're shutting down Westmonster, our UK political website. Last month, we closed our other site, Glitterditch. So we're no longer in the digital publishing business, and we're focussing instead on digital consulting to the UK media, NGO, and advocacy sectors.

We're not taking the decision lightly, but the fact is that the audiences for these titles didn't warrant continued investment, particularly in the light of the advertising downturn the media sector is wrestling with.

When we launched last year, it was with the belief that there was an unserved niche for stylised reporting and content that fell between what the large media companies were doing, and what independent bloggers were providing. We're not saying that isn't true, but we are saying it's going to take significant amounts of investment in marketing and audience-building to build a business in there, for all sorts of reasons.

We've also found it really hard to recruit writing talent for the titles. We started with the working assumption that there was a significant tranche of young journalists in the UK willing to take a punt on a small publisher in return for increasing their own profile - we were offering pay, of course, but linked to audience and posting levels. What we found was that, at least at this point in time, those writers just don't seem to exist in any significant numbers in this country. While we were able to find some very dedicated and talented writers, the effective advertising CPM we'd have needed to pay them a reasonable wage only existed at an audience size orders of magnitude larger than we were able to achieve.

That said, we've had a lot of fun during our brief stint as media moguls. Despite the size of the audience, Westmonster in particular had moments where it punched well above its weight, attracting the attention of the traditional media and of the blogosphere.

To all of those who read and supported our titles, and particularly to those few intrepid writers who were willing to have a go, we'd like to extend our heartfelt thanks.

We're still working on things, separately and together, and MessyMedia does have a future. But not, for now, in digital publishing.

--Lloyd Shepherd & Andrew Levy, co-Managing Directors, MessyMedia

I thought the new Addictomatic might be one answer to my request for slower news, but it doesn't work for me because it organises content by its source. It really doesn't matter to me that a story comes from ask.com or Technorati, so why arrange it like that? Why not arrange all that stuff by, say, format, or date, or relevance?

If we can have slow food, why can't we have slow news? Why does everything around news have to be fast?

The "slow food" movement treats food as something to be cherished, something to spend time with. Our appreciation and understanding of what food is increases with the time we spend with it. "Slows news" would see us organising our news sites in a way to allow attention to be given to a news story over time, rather than just at the instant at which it is producing the brightest light. To some extent, the rise of the blogosphere has already given us this facility, but it's diffuse and depends on additional tools and services - RSS readers, Google alerts, Twitter, whatever - to give an individual access to it. So why don't newspaper sites provide for slow news?

Take, for instance, the front page of the Telegraph. No particular reason to pick on the Telegraph, I just plucked it from the air. As I write this, the following stories are being covered in one way or another:

• Global warming
• A father killing himself over a school place
• The Austrian cellar nightmare
• Gordon Brown and the 42-day internment plan
• Boris Johnson "wooing" the LibDems
• Ian McKellen returning as Gandalf
• Chelsea v. Liverpool
• Manchester United v. Barcelona
• Shoaib's failed appeal
• House prices sliding again
• Calls for a "supermarket Tsar"
• BSkyB's "secret weapon"
• Toll roads - Britain needs more of them
• Gordon Brown and the 10p tax rate fiasco
• The price of progress in Beijing
• A tasy recipe to get to your table in 10 minutes

And that's just the stuff above the fold. Now, many of these represent a "story space" in which events will unfold. Some of these "story spaces" might even make sense as a navigational entity, say a "topic" page. Off the top of my head I'd say we've got the following "story spaces" represented in here:

• Global warming
• School admissions and the stress they cause
• The Austrian cellar nightmare
• 42-day internment
• The London Mayoral election
• The remaking of the Hobbit
• Chelsea v. Liverpool
• Manchester Utd. v Barcelona
• The Champions League
• Shoaib's cricket ban
• House prices
• Supermarket regulation
• BSkyB
• Digital TV competition in Britain
• Tax in Britain
• Poverty in Britain
• Gordon Brown
• China
• Recipes

See the problem? From an IA perspective these are all over the place. Global warming, house prices and 42-day internment are all obvious topic pages. But what "level" should the Shoaib cricket ban on? And what's the best way to organise all the coverage around an individual football match? From a human perspective, these story spaces make perfect sense. I'd love the Telegraph to provide me a single destination on, for instance, supermarket regulation. And I'd love that page to include a bit more than just the most recent stories that fall into that area. I'd love it to include some analysis, some data, some stuff from the web. I'd love it to be "slow." Which causes another problem. Who does that editing? And how is the page maintained and updated?

Some sites, notably the NY Times, are using "topics" to provide a kind of slow news experience. But for me these topic pages are simply dressed up archives. They do of course provide a valuable service, both to the user and to the site publisher in the form of SEO. But they're not necessarily all that pleasing as media experiences.

I think this "slow news" idea is one reason why Wikipedia's coverage of news events is often so attractive. Firstly, Wikipedia provides a single and persistent URL around a story (which newspapers sites often, notably, do not do). Then that page starts to develop and grow. Information starts to attach itself to the URL. The page's informational value increases at least partly because it's a single page. And, of course, because of the nature of Wikipedia the "maintenance" question comes pre-answered.

Where's the newspaper equivalent? I'm not sure I know. But I do think it's worthy of consideration. At the moment, something happens and newspaper sites shine a bright, searing spotlight onto it. We get a tight, focussed dose of detail. And then the spotlight moves on to something else. If the original subject comes back into the news, we shine the spotlight onto it once more, and we often get the same detail or maybe a bit more. The problem is, to see the whole of a topic, we need some light shining on it all the time. A random series of superbright spotlights gives us a distorted picture of what we're looking at.

So, slow news and consistent light. Maybe I should tag a few IA types to give some thoughts on this?

• Magazine publisher Hachette Filipacchi UK buys DigitalSpy | Media | guardian.co.uk
  Verrry interesting. No price disclosed though. DigitalSpy has over 2 million news users, and over 3 million forum users.
  (tags: hachettefilipacchi digitalspy m&a)
• AOL Tech Network
  AOL groups its tech blogs together under one banner.
  (tags: aol)
• AOP/ IAB - the data behind a quite remarkable year
  Simon on the incredible results in online advertising of the past week.
  (tags: advertising aop)

• Ned Batchelder: Active URLs
  OmniTI has a new site design, and they've done something unusual with their URLs. Rather than have them be primarily noun clauses, as in www.example.com/about/jobs, they've made them all complete sentences, leading with an active verb. Their jobs page is
  (tags: design informationarchitecture urls)

Er, that's it?

Neil's in America pontificating on journalism, and he's written something fruitful and thought-provoking:

Serious journalism was described at the conference, repeatedly, as something like broccoli, or medicine the citizenry needs to spoon down, no matter how unpalatable, if democracy is to survive. That’s despite the fact investigative, or civic, journalism is still seen inside the industry as being at the top end of what we do. Yet I struggle to think of another industry that views its premium product as something akin to a nasty cough syrup - necessary, good for your health, but irredeemably foul-tasting.

Indeed. Remember when journalism used to be fun as well as important? Hair shirts off, please.